The Geek guide to Bounce Rate Optimization in Google Analytics
The number 1 way to optimize your website conversion rate is by asking the right questions. Why my conversion rate is so low? Wrong question. Why my bounce rate is so high? That is the right...
View ArticleThe Super Duper Guide to Google Analytics Pivot Tables
Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot...
View ArticleHere is Why Conversion Volume Optimization is better than CRO
Conversion volume optimization (CVO) is a web analytics term coined by me (searched the web, no one else has used the term so far) which focuses on optimizing conversion volumes of a marketing...
View ArticleWhat Matters more: Conversion Volume or Conversion Rate – Geek Case Study
There has been a debate going on social media about what matters the most to a business: Conversion Volume or Conversion Rate? This debate was evoked from the post: Here is Why Conversion Volume...
View ArticleHow to Analyze and Report the True Value of SEO
I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is...
View ArticleThe Geek Guide to Conversion Funnel Optimization in Google Analytics
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding...
View ArticleMost kept Secret about Direct Traffic in Google Analytics
Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What...
View ArticleHow to determine the Monetary Value of your Non-Ecommerce Conversions
When conversion is an order, it is easy to determine its value. Whatever is the price of a product is the value of the conversion. For example if price of the product is £500 then value of your...
View ArticleThe Geek Guide to Measuring your Content Marketing Efforts
Content marketing is a hot topic these days. Everybody is talking and writing about it. But what makes content great. Is it the uniqueness, informativeness, visual appeal, social shares, tons of...
View ArticleBuilding Super Advanced Keyword Performance Dashboard in Google Analytics &...
Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to...
View ArticleIntroducing Profit Index: Revolutionary Way to Measure your Content Marketing...
This post is in the conjunction with the post: The Geek Guide to Measuring your Content Marketing Efforts where I have outlined the definition of great contents and how this greatness can be measured...
View ArticleAnalytics Case Study: When your Conversions don’t matter
The first question you may ask after reading the headline is, how it can be possible that conversions don’t matter. “Conversions always matter. If my website is getting conversions then it is...
View ArticleThe Geek guide to Determining and Reporting the Real Bounce Rate
The number 1 way to optimize your website conversion rate is to optimize the bounce rate. If majority of people come and leave your website without completing the actions/goals you desire then you...
View ArticleHow to analyze, interpret and report data trends in Google Analytics
Analyzing data trends is an age old tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes. We do trend analysis to get answers to questions...
View ArticleHow to do ROI calculations for SEO
We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account...
View ArticleHow to Improve the Accuracy of Google Analytics Reports
Did you know, your Google Analytics metrics from visits, revenue, transactions to e-commerce conversion rate depends upon the size of the traffic data sample being analyzed by Google? This means if...
View ArticleHow to Translate Business Objectives into Measurable Goals
We all know our business objectives. For the majority of the time they are: increasing leads & sales and creating brand awareness. Business objectives are not really hard to figure out. What is...
View Article7 Powerful KPIs to Measure your Link Building Outreach
We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach...
View ArticleBuilding Super Advanced Link Building Dashboards
Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance...
View ArticleBeginners Guide to Maths and Stats behind Web Analytics
A long time ago in a galaxy far, far away a person was questioned for his unreasonable use of stats techniques in website analysis by an authority figure. Unfortunately that person was me. Maths is...
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